The Power of Questions

Kindra Hall, a fellow blogger and beautiful writer, recently shared a story about her first visit to the National Speakers Association. Every day for three years she drove by their offices thinking about how to present herself. What would she say? How would she say it? Finally building up the courage to go inside, she decided to just ask questions.

Introduced to a representative from the association, she indicated she wanted to be “a sponge” and learn as much as she could about improving her speaking ability.

The lady responded and said, “So many people come into an organization like this with the goal to impress. They memorize their resume and talk about why they are unlike anything anyone has seen. Honestly, those folks never make it very far. While it is good to be confident, the true measure of this experience is not how impressive you are coming in – it’s how much you can learn while you are here. If your goal is to soak up what you can from others to become better, that is impressive. And the members of this association will help in whatever way they can to make sure you get the information you seek.”

This story reminded me of another little thing that matters: the importance of asking questions. Most people feel the need to impress you with what they know. They feel the need to explain how good they are at what they do. Or worse yet, they pitch you on something, all without asking one question.

I wonder how much more successful we would be if we focused our time asking good questions, rather than thinking about what we want to say. Think about it.

Asking questions accomplishes many things. Here are seven quick points that come to mind.

1.  You Show An Interest. The relationships building process is built by FIRST showing an interest in others. When you show an interest in others and the things that are important to them, they will show an interest in you and the things important to you.

2.  You Demonstrate Your Desire to Learn. This alone will increase people’s respect for you. In a world of “know it alls” and people who could care less about gaining knowledge, you will stand out from the crowd by being someone who has the desire to learn.

3.  People Will Want to Help You. Most people find great fulfillment from helping people who genuinely want to learn. I love helping people if I have the knowledge and experience that can benefit them. How about you?

4.  You Will Identify Needs and Desires. By asking good questions, you can determine if what you have to offer is something the other person really needs. No one likes to be pitched and they especially don’t want to be pitched on something they don’t want or need. If you are in sales, you would be wise to spend more time thinking about the questions you want to ask rather than excessive details about your sales presentation.

5.  You Are Showing Respect. When you ask people questions, you are recognizing their value and importance. Everyone wants to feel like they have something worthwhile to contribute. As I pointed out in To Earn Respect You Must Show Respect when you show respect to others, they will show respect to you.

6.  Help You Solve Problems. One of the best ways to solve problems and make wise decisions is to ask good questions.

7.  To Explore Deeper. The first words that people share are generally just the “tip of the iceberg.” They represent the surface of their thoughts rather than the deep meaning behind those thoughts. Asking questions is the best way to find out what people “really” mean. When you take the time to find out what people really mean, they will be instinctively drawn to you.

So, being honest with yourself, how would you rank yourself on a scale of 1-10 on this subject? Are you a person who asks questions? Do you find yourself talking more than you listen? Is this a subject you need to work on?

Over the next 24 hours will you agree to focus on asking questions? Ask your spouse questions about his or her interests; ask your children questions about their school projects; ask questions of your co-workers; seek someone’s insight about a decision you need to make. Will you simply spend more time asking questions rather than talking for just the next 24 hours?

This is an area where I can really improve. Let’s accept this challenge together.

Asking good questions is a great way to learn. It’s an art we can all improve upon.

About the Author: Todd Smith is a successful entrepreneur of 30 years and founder of Little Things Matter. To receive Todd’s daily lessons, subscribe here. All Todd’s lessons are also available on iTunes as downloadable podcasts. (Todd’s podcasts are ranked #27 in America’s top 100 podcasts and #1 in the personal and development field.)

Related Posts:

10 Simple Ways to Show Your Sincere Interest in Others

To Earn Respect You Must Show Respect

10 Ways To Be A Good Listener

FREE Audio Program by Brian Tracy
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  • How about adding a #8 to your list? TO OBTAIN INFORMATION ... the most basic reason there is for asking questions, imho. Many of your seven points are based on this one. If you are asking questions simply to make a good impression and appear interested, it defeats this point entirely. You need to actively listen and process the answers, and base subsequent questions on the answers already given. It is very easy to tell when people are asking questions and not listening to the answers. (body language, neurolinguistics, etc.) An interview filled with canned questions -- or answers -- will be as short as I can make it. Although it can be amusing to drop an off-the-wall bomb into the conversation and see the reaction. Then you know if they actually heard what you said or not. (A lot of people don't!) It can be helpful to stop the questioner and ask him/her to explain the answer you've just given, if it's an important interview. That way you can correct misunderstandings and fill in the holes before the results come back to bite someone. If you are the interviewer, you can also restate a complex answer back to the subject of the interview to make sure you understood it correctly.
  • Hi Janelle,

    I am a little confused with your response. The whole point of this post was to ask questions to gather information. It was not about trying to impress anyone.

    Todd
  • Useful guidance clearly presented as usual.
    Thank you
  • Morning Ernesto- You haven't missed a lesson since the first day, so I have a question for you. What is your biggest take-a-way that you think about frequently from what you have learned in this blog?
  • Todd,

    Spot on my friend. Sometimes I find I am not the person to help in a particular situation. As I have learned to ask good questions over the years, I have become a resource to people beyond what I could personally do for them.

    Example:
    Just had a copier salesman stop by my office making a cold call. We don't have a need for a new copier but I always do what I can to help folks who do cold calling. So I began questioning him enough to discover he would be the kind of person I would refer to my business associates. I actually have given him several referrals for his business and now he's really interested in what I do and why I do it. Now I have a new prospect for my business from just asking a few questions. One of my last questions was, "how are things in the copier industry?" :~)

    Thanks again Todd. May the best come to you as you give us your best.

    Ced
  • Hi Ced- Look at you go! As Zig Ziglar said, "When you help enough other people get what they want, you will get what you want." Great job Ced!
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  • Todd --

    What a great post! Thanks for enhancing this message in a way that only you can.

    Kindra
  • What's up Kindra! Thanks for your inspiring post!
  • Hello Todd,
    The timing for this new challenge is very opportunistic for me. This is day two of the Milken Institute Global Conference here in Beverly Hills.

    Is today’s lesson reminiscent to a “listening sandwich?”

    Listening to questions answered,
    Kevin J. Kilroy
  • Kevin- I hope your conference is going great. What is a listening sandwich?
  • Hi Todd,
    Thanks, this conference is always a feast of information. A hardy communications sandwich recipe contains several large slices of information between some pertinent questions.

    Hungry for knowledge,
    Kevin J. Kilroy
  • gladepoulsen
    Todd,
    Super point today about listening. It reminds me of the Audio Cassette I bought many years ago "The Miracle of Listening [Audio Cassette] by Steve Shapiro and Bob Proctor. It really was some very early thinking and teaching us to listen 2 X more than we talk. (We have two ears and one mouth for a reason) How true it is. If we ask questions and listen people will tell us, guide us and reveal where they need help. Then, if we listen, we know where the conversation or how we can best help them. Thanks again for reminding us to ask questions and listen ilo go right into "presentation mode".
  • Hi Glade- I love seeing your name in my comments! We have had fun together over the years! I heard Steve passed away. He was a great teacher on the subject of listening. Keep rocking buddy!
  • GeordieJohn
    Good morning Todd,
    Asking questions is what i do for a living, for the most part. As a Business Analyst, it's been my job to ask questions, determine needs, gather requirements, and so on. I know how to elicit accurate answers from clients, subject matter experts, and end users.

    Yet, when it comes to building my own business, i sometimes struggle to talk with prospective clients in the same way. I'm still learning how to gauge the appropriate amount of questions, the appropriate depth of details to probe for, and the appropriate time to ask pertinent questions.

    Interestingly, the more i follow my own endeavors, the better prepared i realize i am because of the job's and experiences I've held in my life. I'm enjoying the journey and the realization it is bringing me.

    Often, your posts highlight something i'm aware i need to work on, and just having these reminders and prompts help me refocus my attention back to them.

    Thanks!
    John
  • Hi John- You brought up an interesting point ..."I'm still learning how to gauge the appropriate amount of questions, the appropriate depth of details to probe for, and the appropriate time to ask pertinent questions." This is where asking questions becomes an art and every situation is different.

    Thanks for your contribution! Todd
  • Todd,

    Great advice today! I could not agree more! I'm in sales as my occupation and asking GOOD questions is so powerful! My "sales pitch" is a string of questions. Have a great day, and keep up the amazing content!

    Jeremy
  • Jeremy- You are 100% right! A HUGE part of succeeding in sales is asking the right questions and listening. You are going to be a great salesman! I hope you enjoyed your time with your bro.
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