I’m Sorry!

Apologizing is not as simple as saying “I’m sorry.” Truly thoughtful apologies repair and rebuild relationships but thoughtless or insincere apologies may do more harm than good.

Think of the last time you apologized for something you said or did. What words did you speak?  Were they heartfelt and honest? Did your voice tone and body language send the same or a different message than your words?  Were excuses and justifications mixed in with your apology?

The way in which we apologize says a lot about our character. Do we accept full responsibly for the things we say and do or do we feel the need to explain the reason for our actions by pointing fingers? Do the words coming out of our mouths have real meaning or are we just apologizing because it’s expected of us?

We all make mistakes. No one’s perfect. But how we rebound from those mistakes and apologize for our behavior will play a critical role in the impressions we make and the respect we have from our friends, family and co-workers. If done correctly your apology will make a lasting impression and distinguish you as someone who accepts responsibility for your actions.

My wife and I have four children. So you can imagine there have been numerous times when we’ve had to remind them about how to give a proper apology. Today’s tips are based upon the lessons we have taught our children over the years and I give my wife full credit for helping all of us learn how to make things right.

Don’t Justify Your Actions Or Make Excuses

Don’t make the common mistake of giving an explanation or a justification when you apologize. It will cheapen and discount your apology.

The best way to apologize is to accept responsibility for your actions and start with the obvious words, “I’m sorry.” This won’t be easy, especially if your regrettable actions were in response to someone else’s actions. It takes a strong person to accept responsibility for their actions and not justify them. You are in control of your actions and blaming others is just a lame excuse.

Mean What You Say

Be genuine and honest. If you try to fake your way through an apology, people will see right through it and it will only make the situation worse. If you have done something you shouldn’t have done or said something you shouldn’t have said, you have just made a negative impression.

An insincere apology is like pounding that negative impression in their head with a hammer.  It’s a sure way to lose someone’s respect.

Focus on making sure your tone and body language send the same messages as the words you speak.  It’s also helpful to include some specifics in your apology beyond the words “I’m sorry”. Acknowledging what you did wrong conveys that you really understand the impact of your words or actions.

You may need a little time to pass to collect your thoughts before delivering a genuine apology but don’t let the clock run out. When you know you need to apologize for something, the sooner you can do it effectively, the better.

Ask For Forgiveness

After you have apologized, then seek forgiveness. Offer to make amends if appropriate. And then hopefully the other person will agree to forgive you and you both can move on. It takes a strong person to apologize as I have described but doing so will be bring closure to your mistake and potentially restore a damaged relationship.

You can imagine what comes next.  Who needs an apology from you?  Do you have any damaged relationships? TODAY’s challenge is to make a call or set up an appointment with someone who you have wronged, offended or misguided. Think about the words you will use and the way you will deliver those words. Will you accept the challenge?

If you have any contributions to this post, please share them in the comments section below this post on www.littlethingsmatter.com.

“An apology is the superglue of life.  It can repair just about anything.”- Lynn Johnston

About the Author: Todd Smith is a successful entrepreneur of 30 years and founder of Little Things Matter. To receive Todd’s daily lessons, subscribe here. All Todd’s lessons are also available on iTunes as downloadable podcasts. (Todd’s podcasts are ranked #27 in America’s top 100 podcasts and #1 in the personal and development field.)

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  • Bill

    Great lesson in character building. When we deliver a true, meaningful, sincere apology we build self esteem and trust in the relationship.

  • Hi Bill,

    Great addition.

    Thanks!

    Todd

  • AccuConference

    My husband and I have been working on this apologizing thing. We both have a bad habit of saying "I'm sorry XYZ happened but it was only because ABC...!" It's not really an apology when you are defending your actions. I've learned that a really good apology usually starts not with "I'm sorry" but with "I understand that XYZ made you feel ABC" and then "here's what I'm willing to do to make sure that doesn't happen again."

  • Maranda- It is hard to apologize without giving an explanation. I struggled with this very point most of my life. I must admit that it does feel good to give a proper apology with no excuses or justifications. Good luck to you and your husband. Thanks for your comment.

  • KC

    As usual, great advice Todd! But, what about those people who continue to say they are sorry? It is an annoying habit, often cheapens the sincerity of the apology, and at times, seems to be merely an attention-getting ploy on the part of the speaker.

  • KC- I agree about those people. In my case I know FOCUS on my actions, because those are the only ones I can control. (Other than my kids) I do learn a lot about what NOT to do by watching others. Thanks KC

  • What a good subject to go over. I have always wondered why people teach their children
    "say that you are sorry" rather than educating about the value of true regret and future behavior correction. It is something that I call "empty sorrows" or "superficial sorrows"
    If I brought the subject to the table with someone I know I would be called complicated or weird...
    Well, I have obviously been hanging out with the wrong associations. No problem, we can change that and this forum is an excellent springboard.
    Thank you Todd for your initiative and showing the path.

  • Ernesto- I love your contribution. Rather than just teaching our children how to apologize, I think the educational process should begin with an understanding of why we should accept responsibility for our actions and apologize when we have hurt someone or failed to fulfill a responsibility that let someone down. Great point!

  • Hello Todd,
    I just spent a wonderful weekend with over 100 extended family members here in Las Vegas.

    My brother from L.A. has six luckily over privileged children. We were staying @ The Aria Hotel in City Center when his youngest, my 7 year old niece & Goddaughter melted down in public while I was taking the 5 sisters shopping. She screamed out a very threatening insincere "I'm sorry". I gave each of the other 4 $100 (the oldest 24 years) & suggested that they have some lunch until we joined them.

    We sat at a park bench. I told Kate there were 6 things she should be truly sorry for and that I was willing to sit here until she convinced me what they were. Over 2 hours later between me texting her sisters she finally caught on. She apologized sincerely to all concerned and we all had a great time the rest of their stay.

    Taking Sorry Time Out,
    Kevin J. Kilroy

  • Kevin- Great contribution! I love it! I am sure this experience will be one she won't forget. Glad you have fun with your 100 family members. WOW, that is a BIG family.

  • Besides the apology and admission of responsibility for any harm done, the third part and one we tend to leave off is to ask what you can do to make it right.

  • Gordon- Great point! I will add to my notes and include in my book. Thanks!

  • Deb Cawley

    Great article, love the links to the other great ones as well. Thank you for sharing

  • Thanks Deb!

  • Anthony Fernandez

    Apology must be honest and sincere and the same mistake must not be repeated

  • Hi Anthony- Thanks for your contribution! Agreed!

  • I have always said, and we have always taught our twelve year old daughter, that a true apology doesn't contain the word, "but". Whenever someone says, "I'm sorry, but....." what follows always deflects responsibility, sounds obligatory, and insincere.
    Great point Todd, thanks again.

  • Duncan- We are teaching our kids the same thing! How about when they say, "I'M SORRY" in a forced, loud and insincere manner? :-) (Go to your room until you can apologize right.)

  • Michelle Alanis

    We have a hard time getting a genuine apology from our 13 year old daughter. We just had her read this article!

  • Michelle- Now you need to hold her accountable to what you had her read. When our kids struggle with their apologies, we send them to their room to sit in dead silence until they are ready to apologize correctly. It works!

  • I agree, and I would also add that the apology should start by saying "I'm sorry, I ..." meaning be sorry for something "I" did not for something "you" did. In other words don't say "I'm sorry you interpreted what I said like that", or "I'm sorry you are upset". To me that's not a real apology. I should be sorry for something I did, not what you did.

  • Hi Andy- I agree 100%. Thanks!

  • It's an extremely important characteristic. It's real courage to admit one's fault & take corrective action - not a sign of weakness but strength. Superb. Thanks for highlighting.
    Have a wonderful & a blessed day!

  • Amer- I think a lot of people do associate apologizing with weakness, but that is definitely the OLD school way of thinking. In fact when looking through quotes, I found several that indicate you should never apologize. That might have been a good strategy 50 years ago, but not today. Our population has a low tolerance for those who won't accept responsibility for their actions. I think it is one of the main reasons people turned on President Bush. Thanks Amer!

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