The Compound Effect

In today’s lesson you will learn one of the principle reasons why little things really do matter, and you will comprehend the incredible impact little efforts can have on your life.

Over the past month I have read and listened to Darren Hardy’s new book The Compound Effect. It is one of the best books I have ever read on what it really takes to become successful at anything.

Darren makes the argument that the only path to success is through the continuum of mundane, unsexy, unexciting, and sometimes difficult daily disciplines compounded over time.

If you want to lose weight, let’s assume you cut out just one of your 150 calorie snacks or beverages each day for a year.  This simple discipline would result in a weight difference of 15 pounds after one year. (150 x 365 = 54,750 calories saved, divided by 3500 calories per pound = 15.64 pounds difference.)  For me, I cut out my daily Coke.

Reaching your goals is achieved by the DAILY effort you put into what you do, not by some magic success formula, new miracle product, or undiscovered Internet business. Every big success is made up of little successes, each building on the previous and compounding over time.

Formula for Life

Darren created a life formula: “Your life comes down to this formula.  You à Choices (decisions) + Behavior (action) + Habit (repeated action) + Compound Effect (Time) = Goals.”  Let’s examine each of these components separately.

  • Choices

Darren said, “The difference between becoming fabulously rich, happy and healthy—or broke, depressed and unhealthy is the choices you make throughout your life.”  Our lives are a mirror image of the decisions we make each day. For example, the decision to make a healthy food choice, versus something we know is not healthy.  One of my all-time favorite quotes by Jim Rohn is “Success comes from making a series of good decisions over time while failure comes from making a series of poor decisions over time.”

If you want to improve your life, you must improve your decisions.  I believe the most important element in making good decisions is making conscious decisions.  This is when you actually consider the pros and cons of your decisions before making them.  I am convinced most people float through life making decisions on the fly, with little if any thought, only to find themselves wondering why they aren’t happy, healthy, or successful.

  • Behavior

What stands between you and your goal is your behavior. Darren said, “If you say you are a dedicated professional, but yet you show up late and unprepared, your behavior rats you out every time.” Do you need to stop doing things so the compound effect doesn’t take you in a downward spiral? Similarly, what do you need to start doing to change your trajectory so you are headed in the right direction?  As you consider your goals, what behaviors may be sabotaging your success?

  • Habits

We must establish the right habits—those that repeated over time take us in the right direction.  We must look at everything we do consistently and determine if it is a habit that moves us towards or against what we want to achieve. We must create routines or systems of action that become beneficial habits over time.

Darren said, “A routine is something you do every day without fail, so that eventually, like brushing your teeth or putting on your seatbelt, you do it without conscious thought. Just as investments compound over time, so do our daily actions.  If they are good they take us down one path.  If they are bad or destructive, they take us down a completely different path.”

  • The Compound Effect

Darren defines the Compound Effect this way: “It’s the principle of reaping huge rewards from a series of small, smart choices. Success is earned in the moment to moment decisions that in themselves make no visible difference whatsoever, but the accumulated compounding effect is profound.”

If you want to save money so you can enjoy your retirement, consider the compounding effect of spending $4 a day on coffee. If you choose to invest $4 a day at 8% interest rather than spending it on a cup of coffee it would result in $51,833.79 in 20 years.  The same result could also be reached by making your own lunches rather than eating out.  Do both and you will have saved an extra $100,000.

Patience is the Answer

In order for the compound effect to work, you need to be patient. Most of these daily changes won’t provide immediate results.  If you reduce your calories by 150 today, you won’t see a difference today or even this week.  The same is true with working out. You can go bust your butt at the gym and you won’t see results today or this week.  These daily disciplines must be given time to produce results.

Darren said, “What’s most interesting about the process to me is that even though the results are massive, the steps, in the moment, don’t feel significant. Whether you are using this strategy for improving your health, relationships, finances or anything else, the changes are so subtle, they’re almost imperceptible.”

The Path Upward

If achieving your goals and living the life you have always dreamed of is important to you, I have three challenges for you.

1.  Make a list of all the choices you make throughout each day and ask these questions. When these choices are compounded over time will they move me closer to the accomplishment of my goals or will they take me further away?  Will the time I spend reading the morning newspaper help me achieve my goals?  Will the time I spend watching TV help me achieve my goals?  Will this lunch choice help me achieve my goals?

2.  Review your goals and make a list of the habits you must create each day to achieve them.  After making this list, commit to reading this list and applying each of the points listed for the next 21 days.  Once you have done them consistently, every day for 21 days, they will start to become habits and will be much easier to sustain over the long term.

3.  Buy, study and dissect Darren’s new book, available at www.thecompoundeffect.com. (Darren Hardy is the visionary force behind SUCCESS magazine as the Publisher and Editorial Director. More from Darren on his blogFacebook or Twitter.)

To achieve something you have never achieved before, you must be willing to do what you have never done before.

About the Author: Todd Smith is a successful entrepreneur of 30 years and founder of Little Things Matter. To receive Todd’s daily lessons, subscribe here. All Todd’s lessons are also available on iTunes as downloadable podcasts. (Todd’s podcasts are ranked #27 in America’s top 100 podcasts and #1 in the personal and development field.)

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Flight Plan Plus Bonus CDs
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  • AUTA JOSH
    Hi Todd, how true the saying that 'When you move, providence moves". Iam at that stage of my life where i tot all i need now are some huge changes to get my life in order. Then i came across The Compound Effect on line. And my thinking changed. And in trying to read all i can about this on line, i stumbled on your site - littlethingsmatter. I marked my calender yesterday to start my 21days journey of making little positive changes in all aspect of my life,and making a habit of them. Now i know that it is the little things done consistently that matters most in life -- The compound Effect. Thumbs up to you and Darren. Shalom.
  • Awesome book review - it is definately going on my reading list - thanks for sharing
  • Hi Katie- You will enjoy it! Have a great weekend.
  • Vipin Wadhwa
    This is a great post! Now I realise the jumps I have taken in my life instead of being consistent.. Thanks so much Tedd for sharing this with us ! In Essence I have learned a drop from this and wish me luck to embed these principles in my life.

    thanks ..Vipin
  • Hi Vipin- Darren's book and this post do drive home the importance of being consistent. If you really want to embed these principles in your life, I would strongly suggest getting his book. It is available in both audio and book form. I wish you the best! Thanks for your comment. Todd
  • No, no wait a minute, you obviously have not visited my site: http://thesupermagicpill4success.com/
    Yeah, read the address carefully, I am clowning.
    Great writing Todd, I will go back multiple times because it is a great set of guidelines.
    Thank you for another great post.
    Ernesto
  • Hi Ernesto- I have an extra audio set of this book from Darren. As my longest standing and loyal contributor, email me your address and I will send it to you. Thanks! Todd
  • Hi Todd,

    sounds like an amazing book that reminds me of Jeff Olsen's "Slight Edge". It's important to know that there is definitely no escape. The Compound effect or "Slight Edge" whether we are aware of it or not, whether we understand or not. So it might be a good idea to use this law of nature to our advantage.

    Thanks for sharing.

    Take care

    Oliver
  • Hi Oliver- Jeff Olson's book is another great book. This book is different, but yet similar. I would definitely suggest getting a copy. Thanks! Todd
  • Aurus
    I agree with Barry, there are so many sites and ads (scams?) out there promising to deliver instant results, e.g. $6000 a month doing part time work?! Come on! I sure hope nobody believes that.

    Thank you for this great lesson Todd, I have written down the parts that jumped out at me the most on post-its and will put them where I can easily see them.
  • Thanks Aurus! I hope you have a great day! Todd
  • donnabrewer
    Good morning Todd, thank you for another great lesson. I do love the ending quote: basically putting ourselves out there in a way we haven't before to get to where we want to go. This is very true. I will have to look into Darren's book, sounds like a definite winner. Have a wonderful weekend, and please give my best to you son, Jake, and his wonderful example of sharing and growing in action. Thanks, Donna Brewer
  • Hi Donna- Thanks for your comment and for being a loyal contributor to this blog. Jake is very happy with the response he got on his post. My daughter Hannah's post will run Monday, then you will have heard from all my children. :-) Thanks! Todd
  • Bayo Oshinnaiye
    The compound effect is a great book to read. The few pointers described by Little Things Matter has helped me and support my present plan to increase my productivity for the next four months and reduce my debt.
    Yes, consistency and little things done daily will make a difference in our life. Discipline is a big factor in all the above. If you cannot discipline yourself and adhere to the system there is no use to compound anything. We all lack discipline and yet we can all discipline ourselves to do the right thing to shape and change our lives. I am on the track to effect a positive change in my life. Thanks to your daily reading of Little Things Matter.
  • Bayo! I love reading messages from people who are committed to making the necessary changes in their lives to reach their goals. You are right about discipline! It is HUGE! Thanks for stopping by and sharing your story and commitment. Thanks! Todd
  • Barry Smith
    I am so glad to hear the a group of people now sharing the TRUTH behind success rather than the quick fixes promised by false advertisers. Down deep we all know we have to pay the price for what we want if it is real. However, it has become fashionable in our culture to promise results without discipline or work. It is time for us all to wake up and quit believing the scammers and unscrupulous marketers who care only for themselves and not the people from whom they are taking their money and know they will not get the results promised. I am grateful to YOU, Darren Hardy, Jeff Olsen (his book, The Slight Edge), Jim Rohn, Chris Widener and others who are telling us what we all know - we have to make good decisions, use discipline and be consistent for long enough to see the results results we desire. This is common sense that does not seem so common in our quick fix, microwave, unrealistic expectation culture. Thank you Todd for being a sane voice in the over-hyped and under-delivered world of marketing and success literature.
  • Can I AMEN the amens? Well, I'll try... AMEN to the AMENS!! ;-)
    Thanks everyone for the great comments to Todd's great post (of course I am bias).
    Wonderful reading all the difference you are all making in your life by studying, practicing and holding consistent to your personal development - it is inspiring! Thank you for sharing!
  • Barry, I think you got three AMENS! Make mine #4. Thanks!
  • I'll join with everyone else.... AMEN!
  • Amen #2
  • DavidCookPottery
    Only thing I can say is, "AMEN!"
  • DavidCookPottery
    Where to begin? I guess with weight. I have ALWAYS struggled with my weight. In 2005 I weighed 426 lbs stripped naked (not a pretty sight! ha). April 26, 2006 was a life changing day for me (for many reasons I will leave unsaid for now) and I began my journey to a better life. Simple plan. By the first or so of June I was down -40 lbs. I cried. By August 17, 70 lbs. And I took a walk around the local park's lake - 8/10th of a mile, and that was pushing it. At 6 mos., -90 lbs. At one year -165 lbs. I contacted the surgeon. He wanted to know why I did NOT have gastric bypass. I told him, and never heard from him again.

    I lost some more weight by walking, which before I could not do very well. In fact, by the summer of 2007 I assepted a challenge - to walk from my home ... to the beach, about 213 miles. I wanted to lose 213 lbs (still do), and the path to the beach happened to be the exact amount. Why? To build sandcastles with my boys, because I never really did that. To do what was once impossible for me.

    In August that summer I went back to finish the last little bit of the walk over the bridge at Snow's Cut and crossed into Carolina Beach, NC and walked to our beach house for the week. I have the photo of our sandcasstle building. And now, over 3 years later, I am still down -165 lbs. I am winning the battle. How? One little thing at a time. My biggest little thing? NO SWEETS! It makes a huge difference in the end, just that one little thing. Little things matter!

    But I did not stop there. I walked to Fort Fisher, and then to the literal end of Hwy. 421. But before we had this last bit finished of Beach Walk 2007, in July that summer my wife and I hiked the Ramsey Cascades Waterfall Hike in the Great Smokys in Tennessee - 4 miles up the mountain and 4 miles down. And two hours down was in the pouring rain. We looked liked soaked river rats!!! I realized to that, walking down hills, you use different muscles than going up. We were hurting so bad ... it was euphoric. I have a DVD of both walks a friend made that I passed on to my children one Christmas. They know I have had my miracle in my life. But, they are wrong. There are more, and greater miracles on the way.

    All that really has not been it, not my biggest miracle or challenge to date. I came from a divorced family, was a child of divorce. Being a committed and faithful husband and lover and friend FOR LIFE is incredibly important to me. Being a present Daddy was all the world to me, too. We were fortunate to have two wonderful sons, who are both now married to super sweet ladies and the oldest and his wife have the first grandchild, Anisten.

    But my biggest challenge of my entire life? It came 12 weeks ago ... when my wife of almost 31 years ... walked out the door to go to work ... and never came back. I am still in the middle of all of this challenge, this miracle in the making. I Am working to take it one day at a time, one little thing at a time, hoping that all I do and say and how I live might truly matter.

    The house has been cleaned outside and inside. Even the silver has been polished. The ouside has new flowers, been powerwashed, mowed and trimmed. My Castle looks wonderful. And this King has worked on himself each and every day to be the person his DAD wants him to be. I am more focused in life than ever, and some of my lifelong dreams are about to be realized. In fact, UPS brought the last piece of equipment I have needed to be able to work on the multimedia presentation that has always been a dream in my heart. And I believe this dream in my heart that came from the very heart of GOD.

    My work is to be faithful to all, to her. to HIM. To put those beach walk boots on every day and keep walking. That remains, to this day, the best testimony I have in this world. That no matter what I face, what paths I am forced to walk, what hardship I face, or what celebration I can attend, my best testimony each day is to do this one little thing: to put my boots on, and keep on walking.

    And I do. And will. And I hope you can put whatever shoes on you need to wear to walk your path each day with hope, with love, with integrity, and with compassion.

    I've got my boots on, and I'm gonna keep walkin'.

    Dr. David A. Cook
  • WOW! David, that may be the longest comment ever left on this blog. :-)

    I am so happy to hear about the progress you have made in your life. I am especially happy to read that you are building a new life for yourself. I know the past 12 weeks has been a struggle, but I admire the fact that you have pulled yourself up by the bootstraps and are making the best of your life.

    Keep rocking!

    Todd
  • DavidCookPottery
    Sorry for the few typos. I try to get them all, but missed some. Regret that folks.
  • Hi Todd,
    It comes as no surprise to me that we are on the same page...Of this book (own it-read it-applying it)..."Success" magazine (Subscriber)..."Success From Home" Magazine (Own 60 copies of the new August 2010 issue that I'm giving away to people).

    You guessed it I'm a fan of Darren Hardy too. He was the keynote speaker at an International Business Training Convention I attended last December in Anaheim, California. He taught me how to embrace "no" for an answer. He also put me on the path to absorb over 10,000 hours of personal development lessons to consider myself becoming a qualified expert.

    Compounding My Interests Daily,
    Kevin J. Kilroy
  • Hi Kevin- Darren enjoyed speaking to your company. He told me about the experience. Thanks for your comment. Todd
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