In What’s Your Brand? I pointed out that just as products carry a brand, people also carry a brand. Branding is how the world sees you; the impression you make on others; the values you stand for; the qualities that mold your personality; and the characteristics that make you stand out from the crowd.

This lesson will focus on a significant component of your overall brand—your online presence. In today’s world, you can be assured that every potential employer, prospective client and college admissions officer will search the Internet to learn as much as they can about you. It’s even likely that someone would check you out before asking you for a date. You can be assured that what they find will influence their opinion of you and what they learn can either close doors or open up opportunities….read more