Mastermind Meeting Agenda

Meeting Info (9:00-9:10)

• Future meeting schedule
• Turn off cell phones
• No side conversations
• Person speaking (look and listen)
• Think through your thoughts before speaking
• Breaks

Follow up from last meeting (9:10-9:15)

• Attendees: Barry, Todd, Josh, Danielle, Gerrid and Jessica
• Website

o      Home page functionality

o      Video streaming

• LTM Brand

Review Creative Brief (9:15-9:45)

• See document

Discuss Todd Brand (9:45-10:15)

o      Words from creative brief

o      Todd dress and background

o      Colors

o      Logo (One line, two lines and three lines)

o      Website

o      Newsletter template

o      Podcast/Album/book cover

o      Next step?

Break (10:15-10:30)

Design Website (10:30-11:15)

o      Home page-Josh (See document)

o      Website design process- Gerrid and Jessica

o      Next step?

Prioritize Marketing Strategy (11:15-:11:45)

• See “Marketing Brief”
• Next step?

Timelines (11:45-12:00)

• 10-31

o      Finalize description of Todd’s brand

o      Round two of website components, size and position

o      Finalize website navigation titles

o      Prioritize marketing strategy

• 11-7

o      First round of logo designs (Jessica)

o      Finalize website components, size and position (Josh)

o      Finalize service providers for our sharing, comments and download options

o      Finalize functionality

• 11-14

o      Finalize logo

o      Finalize marketing strategy, phase by phase

o      Present text for our sharing and download options

• 11-21

o      Finalize the topics of Todd’s first round of lessons

o      First round of website designs

o      Finalize all text on website

• 11-25

o      Finalize website design

• 12-1 through 12-15

o      Start preparing lessons

1. Meet Todd video outline
2. Why LTM
3. Jan 4^th-8th lessons (We ended up launching on Jan 11^th)

• 12-5

o      Website fully functional, except video

o      First round of identity package items

1. Newsletter template
2. Business cards
3. Album cover

• 12-12

o      Website fully functional with test video

• 12-19

o      Website completed and ready to test

• 12-23

o      Website fully tested and ready for launch

• 1-4-10 First Daily Podcast (We started Jan 11^th, one week later than planned.)

Miscellaneous Discussion (If time allows)

• Blog
• Comments
• Article and report ideas