Posted by Todd Smith
Time to mix it up a bit. Since my post for today Building Rapport By Making Others Feel Comfortable was accidently sent out on Saturday (Oops!), I am going to throw something different at you.
Today I am going to give you a little insight into the thinking I put into my projects. I am convinced that the fastest way to achieve any goal is to have a plan. The larger the goal, the more thought and time you must put into your plan.
I have learned over the years that 95% of all the people who take on large projects don’t have a clear strategy to accomplish their goals. It’s no wonder they don’t achieve them.
Whether you want to start a business, a blog or any other important project, I have learned that it’s best to start the process by transferring all your thoughts and ideas into a written document.
When I take on a project, the first thing I do is create a document called a “Creative Brief”. A Creative Brief as you will see in this article is nothing more than an organized list of your thoughts, ideas and goals.
If I am working with a team of people on a project, I will put together a Creative Brief and forward it to everyone on the team for their review. This avoids misunderstandings, gets everyone’s buy-in and ensures that everyone is clear on the desired outcome.
The balance of this lesson contains the Creative Brief I put together last year for Little Things Matter. I hope that by sharing my thought process you will gain some insights and strategies for your next project.
By following the strategy outlined in this document my blog had more than 50,000 pages viewed in it’s third full month. It has already become one of the top personal and professional development blogs and my podcasts are ranked in the top 100 business podcasts for 2010.
An inside look into Little Things Matter
First, I start EVERY project by draining my brain of all my ideas. I described this in detail in my post How to Put Together an Action Plan. From there I organize my ideas. Here’s what that looks like for the Little Things Matter blog.
Title: Little Things Matter
URL: www.littlethingsmatter.com (I purchased for $600)
Subtitle: Improving your life one thing at a time. (We considered 10+ different options before deciding on this subtitle.)
Mission: To help people achieve greater personal and professional success.
Vision: To see people around the world growing and developing by focusing on the little things they can do to become better people.
Name of category: Personal and professional success.
Target Market: Age 16+
Big Picture Plan: To build a large and loyal community of people both on Facebook and through my blog that wants to achieve greater personal and professional success. (Every thing I want to accomplish will result from building a large audience of people who knows, trusts and likes me and who values my content.)
Blog and Podcast Details:
Blog and Podcast Strategy
Criteria for the Selection of Each Lesson
Key Components of the Lessons
Potential Profit Centers:
International: As my daily lessons grow in popularity, I will consider translating them into different languages, so I can begin to build a large global following. This will coincide with an international roll out plan for my book.
Cause: 10% percent of all book sales will be donated to the Little Ones Matter Foundation (www.littleonesmatter.org) where the money will be spent to help children in third world countries. The mission: Spreading Joy to children around the world through holistic care. (This site is not set up yet. My wife Joy will run it.)
Todd’s Personal Goals:
Additional Lesson Ideas (I have not had a chance to think about these ideas.)
Marketing Options to Drive Subscriptions:
LTM Roll Out Plan
As you can see, when I take on a project I drain my brain and put all my thoughts and ideas in a document. I then organize my notes into categories. From there I put together my plan and start working.
I hope you have enjoyed a look into my creative process and can apply some of it to your personal goals and objectives. If the feedback from this post is positive, I will be happy to share some of my other documents in the future.
If you have any questions, please ask me in the comments section below this post on www.littlethingsmatter.com.
You can achieve any goal that is important to you, if you will focus on the little things that matter.
Creativity, Excellence, Priorities, Sales
Todd Smith is a successful entrepreneur of 34 years and founder of Little Things Matter. To receive Todd’s lessons, subscribe here. All Todd’s lessons are also available on iTunes as downloadable podcasts.
Improve Your Life One Thing At A Time
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