Meeting Info (9:00-9:10)
- Future meeting schedule
- Turn off cell phones
- No side conversations
- Person speaking (look and listen)
- Think through your thoughts before speaking
- Breaks
Follow up from last meeting (9:10-9:15)
- Attendees: Barry, Todd, Josh, Danielle, Gerrid and Jessica
- Website
o Home page functionality
o Video streaming
- LTM Brand
Review Creative Brief (9:15-9:45)
- See document
Discuss Todd Brand (9:45-10:15)
o Words from creative brief
o Todd dress and background
o Colors
o Logo (One line, two lines and three lines)
o Website
o Newsletter template
o Podcast/Album/book cover
o Next step?
Break (10:15-10:30)
Design Website (10:30-11:15)
o Home page-Josh (See document)
o Website design process- Gerrid and Jessica
o Next step?
Prioritize Marketing Strategy (11:15-:11:45)
- See “Marketing Brief”
- Next step?
Timelines (11:45-12:00)
- 10-31
o Finalize description of Todd’s brand
o Round two of website components, size and position
o Finalize website navigation titles
o Prioritize marketing strategy
- 11-7
o First round of logo designs (Jessica)
o Finalize website components, size and position (Josh)
o Finalize service providers for our sharing, comments and download options
o Finalize functionality
- 11-14
o Finalize logo
o Finalize marketing strategy, phase by phase
o Present text for our sharing and download options
- 11-21
o Finalize the topics of Todd’s first round of lessons
o First round of website designs
o Finalize all text on website
- 11-25
o Finalize website design
- 12-1 through 12-15
o Start preparing lessons
- Meet Todd video outline
- Why LTM
- Jan 4th-8th lessons (We ended up launching on Jan 11th)
- 12-5
o Website fully functional, except video
o First round of identity package items
- Newsletter template
- Business cards
- Album cover
- 12-12
o Website fully functional with test video
- 12-19
o Website completed and ready to test
- 12-23
o Website fully tested and ready for launch
- 1-4-10 First Daily Podcast (We started Jan 11th, one week later than planned.)
Miscellaneous Discussion (If time allows)
- Blog
- Comments
- Article and report ideas
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Little Things Matter
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