Growing Your Market Value

A better life Do you want to enjoy a more positive and productive life? If so, you must be committed to continuing your growth and development.

If you are not growing in this competitive work environment, you are losing ground to your competitors. Living a status quo life where you are not pushing yourself to improve will likely have negative consequences. Over time your market value will decline, you will lose your edge, your self-confidence will take a dive, and people who are hungrier than you will replace you.

In Brian Tracy’s foreword to my book, Little Things Matter, he said, We are living in a turbulent and challenging world today. And, if anything, the achievement of the success you desire will be more difficult and challenging in the months and years ahead than it has ever been before. You need everything possible going for you if you are going to survive and thrive in the ‘new reality’ in which we live today.”

A close friend, who’s a highly successful money manager sent me an email in response to Tuesday’s post How Much Money Do You Need to Retire? He wrote, For those people who have not saved for their retirement, the clock is ticking. Incomes are shrinking and the expenses you can’t control (taxes, fees, inflation, etc.) are the ones that are going to hurt everyone in the wealth-building process. The best option for those who want to enjoy a comfortable retirement is to focus on growing their income NOW.”

Building Your Income

If you are serious about growing yourself and building your market value, my best advice is this:

1.  Identify, focus on, and master the little things related to your job description.

2.  Identify, focus on, and master the little things that make you a better person.

Let’s take a close look at both.

Mastering the Little Things Related to Your Job Description

Regardless of whether you are a business owner, an independent contractor, or an employee, you have core responsibilities that must be fulfilled for you to earn an income.

Do you have a written job description provided by your employer? If so, review it and evaluate how well you are performing each of your responsibilities. Think of ways you can improve.

If you don’t have a written job description, write your own. Make a list of all your basic responsibilities. This includes the things you are expected to do—the tasks you are paid to do. Identify the little things you can do that will improve your performance. Then add to your list the unassigned, unexpected little extra things you can do to enhance your value.

As an example, volunteering to help a co-worker or picking up a dirty coffee cup in the parking lot. Remember that every little thing you do beyond your designated duties makes you a more valued person to your company and community.

As you go through this process, write down every point that comes to mind. Set a goal to make a list of 100 things. Break the big tasks down into little things. Become aware of all the things you must do, and then strive for excellence as you perform them.

Post this question on the wall of your workspace: “How can I perform my responsibilities at a higher level today?” Read it daily and continue to look for ways to improve whatever you do.

I would also suggest asking your employer and respected co-workers for their advice on where you can improve. It takes courage, but what you learn may be the most important thing you can do to increase your value.

Mastering the Little Things That Make You a Better Person

Far too often people focus exclusively on the things they need to do to achieve their goals and overlook who they need to become to be worthy of achieving their goals.

Jim Rohn, one of my favorite teachers, said, “For your life to get better, you must get better.”

Brian Tracy said, “To achieve what you’ve never achieved before, you must become someone you’ve never been before.”

Most people in the U.S are simply trading hours for dollars and doing the minimum to get by. I see fewer than 5 percent of the people putting any real effort into growing themselves and less than 1 percent who are striving for excellence to be the best at what they do.

Growing personally is something you can do today to build your value. It doesn’t require going back to school, taking risks, or changing careers. It just requires that you have the desire to grow and become a better person.

The benefits go far beyond the money. You will feel great about the person you are becoming. Your energy and motivation will grow resulting in increased productivity. You will be more likable, respected, and influential. You will be more fulfilled and your life’s journey will become more enjoyable.

I challenge you to step up your game by mastering the little things that increase your value in the market place. Remember, income follows value, so if you want to increase your income, you must first increase your value. Make this the year that you push yourself harder than you have ever pushed before. Will you do it?

If you are truly committed to growing and developing yourself, I highly suggest reading my 280-page hardcover book or listening to my AudioBook, Little Things Matter. It contains more than 100 lessons that have helped me average over one million dollars a year in earnings for 20+ years.

Performing your basic responsibilities well is only the beginning. Going the extra mile at your job and doing the little things to become a better person will make you stand out from the crowd in your field and in your community.

In the comment area below, please share how you plan to increase your value to the marketplace or become a better person.

Click here to visit the site and/or comment on this post.

About the Author: Todd Smith is a successful entrepreneur of 30 years and founder of Little Things Matter. To receive Todd’s lessons, subscribe here. All Todd’s lessons are also available on iTunes as downloadable podcasts. (Todd’s podcasts are ranked #27 in America’s top 100 podcasts and #1 in the personal and development field.)

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  • Great post Todd. I was setting goals and plans recently for 2011, and interestingly enough I did just as you suggest here. I whittled my focus areas down to a precious, important few that will REALLY make a difference in my life and career. Oddly enough, I became excited when I realized that I'll actually porgress more by doing far LESS than I am currently! Thanks for all the helpful content, and please keep it coming into the New Year. All the best to you and your family .... - Scott

  • Hi Scott- Great minds think alike! I agree, it feels good. Thanks! Todd

  • Hello Todd.
    Times are challenging for sure and changes and adjustments
    in our perception and behavior must be applied to adapt.
    I consider your articles and guidance as an essential springboard
    towards a brighter future.
    Thanks for supplying some north. :-)

  • Hey Ernesto,

    I am glad you are finding my posts valuable in building your future.

    I hope you enjoy the holiday season.

    Todd

  • Hello Todd,
    The holidays are the 24th, 25th, 31st and New Years Day. The rest are making it workdays. Now is the time to be concentrating on having 2011 work for you.

    Your “Little Things Matter” Blog and Book provide the perfect set of tools for us to apply to become a better more productive person in 2011.

    “A lot of little things done correctly and continually allow for BIG positive things to happen constantly.” – K.J. Kilroy Was Here!

    "Read It, Love It, Learn It, Absorb It, Apply It, Live It, Teach It!" - K.J. Kilroy Was Here!

    “The best Leaders, Mentors and Teachers are those that choose to continue to learn.”
    – K.J. Kilroy Was Here!

    “Learn from your past live in your present plan for your future.” – K.J. Kilroy Was Here!

    To A Better life,
    Kevin J. Kilroy

  • Hi Kevin,

    As you pointed out in all your quotes, if we want to enjoy a better life, we must grow and get better.

    I continue to be amazed with how few people really care. I remember feeling discouraged 26 years ago when I started my real estate career thinking I had a lot of competition. Over time I began to realize I had very little competition, because most people aren't willing to do much of anything to get better.

    People say life is unfair. Those are the same people who aren't doing anything to get better and wonder why their life is so tough.

    Todd

  • I have always said that the key to success is having something to offer. Those who can reach down inside and find something that is meaningful and will help others will increase in value. For some it could come from writing that book that has been burning deep down inside. For other it could be in the development of that product that has been etched out on paper for many years. The bottom line is that one’s life will indeed change and their value to the market place will change once they decide to make that change. It’s in us all.

  • Hi Donald,

    I agree, we must offer others value if we want to enjoy personal or professional success.

    It is all in us!

    Todd

  • Hi Todd,

    the end of the year is always a good opportunity to contemplate life, our past and our future.

    Jim Rohn nailed it when saying that we have to work harder on ourselves than on our job.

    That includes applying the knowledge we already have rather than accumulating new useless knowledge.

    If we don't do it, nothing bad will happen, or seems to happen.

    However, this simple error in judgement will compound over time negatively just like the daily personal development effort compounds positively, that's the Slight Edge principle.

    Thanks for sharing your input for amazing new year resolutions and getting the staying power for following through.

    Take care

    Oliver

  • Hi Oliver,

    Great contribution! Thanks!

    Todd

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